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Website Impressions - Be Positive Part 2

In Part One we reviewed several things to shown that, unless there is considerable
that we would avoid when creating a interest, most people will not scroll
website. Here are some additional stand down to the the bottom of a very long
outs, that we would avoid. page. Try categorizing your content and
Blank Space. add more pages instead of going "on and
Many web designers try to fit in as much on and on", on a single page.
as possible onto a single page and in Now the width is a whole different story.
doing this the page becomes so cluttered That is a definite violation of the
with text boxes, images, ads, links, etc. rules. I don't know where the rules are
that it becomes one big "mish-mosh" written, but it's against the rules
(how's that for good English?). anyway. Having to scroll width is
Give the page plenty of empty space. without question poor design and
Make it easy to read, see and understand. planning. People hate scrolling width.
Even if your writing lengthy articles Although computer monitors are ever
group your content in order for the changing their viewable area, my
viewer to easily scan the page to get an suggestion is to keep the width, at least
overview. Of course we want the viewer for the moment, at around 900 pixels.
to read everything, but it just doesn't Interestingly enough, when I view my site
work that way. on my older 19" monitor it takes up
It has been shown that people like bite entire screen, however, when I look at it
sized pieces and don't like very on my 15" laptop it takes up about 75
cluttered pages. percent of the width.
Spelling, Grammar, Vocabulary. Overall Poor Quality and Omissions.
Could it be more obvious that you should Have you ever looked at a site with
have correct spelling, proper grammar and blurry pictures or graphics? Or, have
a good vocabulary. You would be amazed you looked at a site that has so much
at how many web sites that I look at left out and omitted that it leaves you
where it looks like it was written by a with more questions than answers.
"Fifth Grader". The question remains, This is just plain sloppy work. There is
"Are You Smarter Than a Fifth Grader?" absolutely no excuse for it. Yes on
Now don't misunderstand, we're not occasion we all make mistakes, but, if
looking for a literary genius here. You you continually see the poor quality
don't have to be an F. Scott Fitzgerald, throughout the website, as far as I'm
or an Ernest Hemingway, but you should be concerned it tells me that this is a
able to properly phrase a sentence and company that I'd prefer not to do
write so that you're not going to be business with.
laughed at. Generally, the website is your first
I know that when I read the content of a exposure to the company. If they can't
web page I can quickly tell you whether put their best foot forward when they are
this is a person or company that I would trying to attract customers, what do you
want to do business with. think that you're going to get once you
And with "SPELL CHECKER' you have are a customer.
absolutely no excuse. There is an awful lot more that we can
Oversized Pages. discuss regarding negative impressions,
A big "No, No" is an oversized page, in but in Part 1 and Part 2 of this series
"Length" and most especially in "Width". "Website Impressions - Be Positive" I
The length, and this is one of my faults, tried to outline some of the more
is not quite as big a problem, but should obvious, errors, mistakes, omissions,
still be kept within reason. It has been etc.




www.dantb.org keyword stats [2008-01-07-2008-01-07]



Daily top traffic source : MSN
Historical MSN keyword trend


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