The Big Boys Tackle World Problems

On June 16, 2006 Bill Gates announced that he wouldAmerica, Asian countries such as Bangladesh, have
continue in a part-time role within Microsoft to startnot brought the relief that was aimed at. Child
focusing on a full-time career in philanthropy by Julymortality through disease and hunger is higher than
2008. A few days later, Buffett, one of thebefore. Clean water to every person is still a pipe
wealthiest people in the world, announced that hedream. The end of abject world poverty as was
would begin matching the Gates' contribution to thedetermined to happen by 2015 is nowhere in sight.
Gates Foundation. It's an astonishing amount of up toWhat is even more significant is the fact that the
$1.5 billion per year in stock.Gates Foundation is managing the funds itself. Gates
Bill Clinton, previous President of the US, although notand Buffett could have handed over their Billions to
wealthy in the sense of Gates and Buffett, hasexisting charities such as Oxfam, Habitat or WHO.
started the Clinton Foundation. What Clinton can bringThe thinking is that one should tackle the issues of
to the Big Boys' Club are his connections. Watch Billhealth, fight against poverty and peaceful existence
Clinton speak at TED on his vision for world change.as if it were a business.
His Foundation has a special focus on health,With other words aid handed out will require
leadership development, economic empowerment andmeasurable performance and results. This does not
reconciliation across racial, ethnic and religious borders.mean that charities such as Oxfam and the Red
Richard Branson, founder and big chief at Virgin, hasCross are not required when natural and humanitarian
been involved in humanitarian initiatives since the latedisasters strike. The business of world improvement
1990s. With activist Peter Gabriel he discussed withwill tackle projects that will require long term effort,
South Africa's Nelson Mandela the concept of a groupsuch as fighting Malaria, TB or even building better
of dedicated leaders working towards solving difficultriver banks in Bangladesh.
global conflicts. Mandela announced the formation ofThe recent flooding of parts of Nepal, Bangladesh
this group, The Elders, during his recent 89th birthdayand India are a prime examples of where huge aid is
celebration. Desmond Tutu will serve as the chair.required, and not just for food aid. Every year these
There are many more. Al Gore has created a hugeareas are flooded, and yes some years the flooding
awareness of environmental issues. George Soros,is heavier than others, bringing immense hardships to
another super wealthy individual, has decided topeople. Predictable natural disasters can be combated.
attach himself to this campaign. He is of the opinionTechnology and know-how is available to tame the
that the US, Europe, India and China must be therivers, no matter the rain fall. It requires huge
quartet that handles climate change. The UN movesinvestments which poor countries such as Bangladesh
too slowly.do not have, but the world does.
Companies are now jumping on board the movementThe world has the technology and knowledge to
to change the world. It is becoming the business ofcombat disease, hunger and drought, find political
world improvement. Amongst the big boys aresolutions for peace and offer training to people to
Siemens, BP, Ikea, Walt Disney, Wal-Mart and manyeventually become self-sufficient. Whatever initiatives
more. The cynic might say that shareholders demandare started to address the wrongs of the world,
social investment now. Let's not knock it. whateverthey need to be applauded and supported. When one
the reason, all efforts at promoting socialsees pictures of starving families, people dying of
responsibility must be encouraged.manageable diseases such as AIDS or Malaria and
What will these individuals and organisations achievemany more other evils, one needs to state that
that the world has failed at so far? The billions offailure this time is not an option. Der Spiegel features
Pounds, Dollars or Euros in aid that have beenan outstanding article on The Billionaire Samaritans.
pumped into areas such as Africa, parts of South