| Web sites are a major part of the tourism marketing | | | | special restrictions - Water - Is it safe? - Medical |
| success strategy | | | | emergency/1st aide |
| used by international tourism promoters in the new | | | | resources - Qualifications of staff - Experience level |
| millennium: tourism | | | | of company - |
| boards, Associations, lodging, tour operators, etc. If | | | | Exchange rates & procedures - Times of year to |
| your tourism web | | | | visit - Group discounts |
| site does not have these four primary elements | | | | - Children - minimum age/experience - Insurance |
| clearly and quickly | | | | needs/options - |
| represented, you are missing opportunities and losing | | | | Cancellation policy/minimums for departure - |
| sales.1. Creates a desire to use your tourism services, | | | | In-country transportation |
| visit your destination or | | | | & equipment - Visa requirements - Inoculations |
| participate in your unique tourism option2. Clearly | | | | disease precautions - |
| informs prospects of travel and service benefits, | | | | languageOne of the best ways to deal with all the |
| options, sites, | | | | typical questions you'll get from |
| nature/environment, activities3. Answer questions | | | | prospective clients is a Frequently Asked Questions |
| and concerns a typical visitor may have4. Motivates | | | | and Answers page |
| prospects to contact you quickly (not your | | | | - FAQ's. You should also create a pre-written |
| competitor) for | | | | response E-mail that |
| more information, travel options and dates, answer | | | | responds to these questions and more. Testimonials |
| questions and | | | | and pictures that |
| address concernsIf your site achieves all these goals, | | | | address these questions are great too.Successful |
| then the prospects that have visited | | | | Tourism Marketing - Motivates prospects to |
| your site will be more excited, motivated, qualified, | | | | BuyRemember that: |
| informed and much | | | | Marketing is the actions and steps to getting |
| closer to giving you a booking or visiting your | | | | prospective and qualified |
| country. This article is not | | | | visitors/clients to call or e-mail you.Selling is the |
| about web design and layout theory, but why the | | | | transference of enthusiasm from you to the |
| written word and | | | | prospect.Sales is getting those prospective visitors |
| consumer psychology is a prime factor in influencing | | | | clients to feel comfortable |
| arrivals and sales.Create a desire to Visit your | | | | and excited enough about your destination/or trip, |
| destination or travel with your | | | | to give your money |
| companyProspective travelers may or may not | | | | and book a trip.Your tourism web site quickly |
| choose to visit your destination | | | | communicates that region and your tours:Are fun, |
| based on what they read on your web site - usually | | | | safe and secure on the home and subsequent |
| just your home | | | | pagesEffectively answer questions and concernsUses |
| page.Read the article Tourist Safety and Security on | | | | a blend of testimonials and images of happy visitors |
| Adventure Business | | | | (especially |
| Consultants, then you'll know how crucial it is to first | | | | celebrities and/or recognized media)When prospects |
| communicate to | | | | call or e-mail, they will far more motivated and |
| prospective travelers that your destination and/or | | | | excited. |
| tour is a safe, secure | | | | If you are excited in your spoken and written words |
| and fun place to visit. With so many global | | | | too, then making a |
| destination choices online | | | | sale is ten times easier. If you or a staff member |
| and so much international turmoil, you MUST | | | | can effectively speak |
| communicate clearly it is a | | | | the foreign language of your prospect, can be |
| safe and fun destination quickly.The best place to | | | | excited about what you |
| first communicate safety, security and fun is on your | | | | are selling and can ask for the booking, it would be |
| | | | better to schedule a |
| home page, not buried deep in your site. When | | | | phone call with serious prospects at your expense |
| someone first comes to | | | | whenever possible. |
| your web site, you literally have five to twenty | | | | This will radically increase your odds of converting |
| seconds to grab their | | | | that web site visitor |
| interest and compel them to want to know more | | | | into a paying client.Web site Samples and |
| about your destination, | | | | ResourcesSee the following web sites for good use |
| tours, etc. If you don't grab them on your home | | | | of testimonials, compelling |
| page, they are gone. | | | | headlines, layout, photos and descriptive text that |
| Those prospective tourists are back to surfing the | | | | clearly informs |
| web, seeking out a | | | | prospects of travel options, sites, nature, activities, |
| more interesting, compelling tourism web site and | | | | etc. How a site looks |
| vacation destination.If you look at your log report, | | | | is important, but it is the words and how they are |
| (the statistical report that your internet | | | | expressed, that is most |
| service provider should make accessible to you) that | | | | important. |
| monitors your web | | | | |
| visitors activity, i.e. pages visited, length of time on | | | | |
| your site, key words | | | | |
| used to find your site, etc., you may notice that the | | | | |
| majority of visitors | | | | Create Tourism Web Sites that Sell - |
| may stay less then a minute. On a poorly written | | | | GuaranteedHere is one of the best resources to help |
| and designed web site, | | | | you define and |
| maybe less then fifteen seconds. So grabbing their | | | | communicate your most important information to |
| attention and | | | | prospective visitors and |
| motivating them to want to know more is the first | | | | guests. This will motivate them to call, e-mail and |
| obstacle and | | | | give you a booking: |
| opportunity. Testimonials and photos of happy | | | | Tourism Marketing Success©2005. http:// |
| tourist are perfect for | | | | special print or E-book will take you step by step |
| communicating safety and experience quickly. Use | | | | through the |
| them liberally.Tourism Web Site Must Clearly | | | | process and helps you create effective and |
| informOne of the prime reasons people travel is to | | | | profitable Tourism marketing |
| experience "something | | | | communications for brochures web sites, tradeshow |
| different" from their ordinary life and location. Active | | | | booths, advertising, |
| and ecotourists | | | | videos and more.Tourism Web Site Check List for |
| want to learn about new cultures, see different | | | | SuccessWeb sites are a major part of the marketing |
| houses, hear and speak | | | | success strategy used by |
| a different language, reflect on ancient religions and | | | | international tourism promoters.Prospective travelers |
| buildings, marvel at | | | | may or may not choose to visit your region or use |
| unbroken vistas, or try a new activity. This is | | | | your tour, based on what they read on your web |
| exactly what most | | | | site - usually just your |
| ecotourism operator and destinations are selling and | | | | home page.Your web site quickly communicates that |
| what you must | | | | your destinations and tours are |
| communicate to your web visitors.Too many web | | | | fun, safe and secure.Your web site effectively |
| sites that give web visitors unknown destinations | | | | answers questions and concerns.The best place to |
| instead | | | | first communicate safety, security and fun is on your |
| of activities or types of regions. Most people surfing | | | | |
| your web site are | | | | home page, not buried deep in your site.You must |
| not going to know, for example, what they'll find in | | | | use descriptive text and compelling words that paint |
| Hosgol, Khenti, or the | | | | a |
| Gobi - which are major regions of Mongolia I | | | | desirable mental picture.Summarize your trips in |
| discovered during two | | | | bullets and short headlines and sub-headlinesUse |
| consulting projects I did there for their tourism | | | | descriptive verbs and compelling words in the body |
| Association and ministry. | | | | of the text to |
| You be better off to define what type of regions | | | | give substance and details to the headlines and |
| they are and what they | | | | sub-heads.One of the best ways to deal with all the |
| have to offer. Use descriptive words that everyone | | | | typical questions you'll get from |
| will understand. For | | | | prospective clients is a Frequently Asked Questions |
| example:Hosgol -Mountains - Lakes - Fishing - | | | | and Answers page |
| Horseback Riding - HikingKhenti - Steppes - Rivers - | | | | - FAQ's.Don't forget that your web site must show |
| Fishing - Horseback & Mt. Biking - | | | | up in the top 1 -20 positions of |
| Religious SitesGobi - Desert - Camel Riding - Trekking | | | | directories and search engines from a relevant key |
| - ArcheologyYou must use descriptive text and | | | | word search. Without |
| compelling words that paint a | | | | this, no matter how well written and laid out your |
| desirable mental picture.Summarize your trips in | | | | web site is, you will |
| bullets and short headlines and sub- | | | | loose out on the majority of prospective clients. See |
| headlinesUse descriptive verbs and compelling words | | | | |
| in the body of the text to | | | | for articles on search engine success |
| give substance and details to the headlines and | | | | and more E-marketing strategies for tourism |
| sub-heads.Effective Tourism Marketing Web Sites | | | | professionals.Since 1994, Tim Warren and Adventure |
| -Answer Questions and | | | | Business Consultants, has |
| ConcernsWhen a prospective tourist is considering a | | | | helped dozen's of ecotourism, adventure travel, |
| destination, in addition to | | | | nature and cultural tour |
| types of regions and activities, they have additional | | | | operators, travel agents, destinations, tourism |
| questions and | | | | associations and boards |
| concerns that must be addressed to earn their visit | | | | with training, consulting and creating exceptional |
| or booking. The | | | | marketing material. |
| same holds true with Out Bound Booking Agents, | | | | Click Here For Free Bimonthly E-zine - Outdoor |
| but even more so.Some of these travelers questions | | | | Tourism Marketing |
| and concerns include:Safety precautions and | | | | Business Success - http:// |
| procedures - How you are going to protect their | | | | tips, |
| safety? - Length of vacation - Costs - Difficulty of | | | | tools and specials that you can use to increase your |
| trip - Travel options to | | | | tourism marketing |
| Ulaan Bataar - Lodging - hotel, camping or Ger - | | | | and business success. 800-707-7570. |
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