| Recently, Nike, one of the biggest apparel makers in | | | | environmental responsibility marks the start of this |
| the world announced that they will be sponsoring | | | | movement. This is also a response to the global |
| eco-friendly team uniforms for the Brazilian National | | | | claims of preventing the harmful climate change |
| Team. This is in cooperation with the Nike Middle East | | | | wherein natural calamities can occur at the most |
| and Sun and Sand Sports. The uniforms come in | | | | inconvenient of times and unexpected. Other |
| what the makers called as kits which are composed | | | | industries like the automobile manufacturers and the |
| of a set of sports uniforms. The kits given individually | | | | petroleum companies have already set their feet off |
| to Brazil's top football players will be worn on the | | | | the usual and embraced the idea of saving the planet |
| event that will take place this summer in South | | | | by creating cars that has lower carbon emissions and |
| Africa. One of the prominent recipient of this | | | | by generating fuel that contains lower carbon |
| environmentally-friendly and technologically-advanced | | | | materials or using plants for bio-diesel correspondingly. |
| kit is Robinho (Robson de Souza) – the youngest | | | | Since fabrics that are used in medical uniforms, |
| player of the team. | | | | corporate uniforms, hospitality apparels, jackets, and |
| "This summer in South Africa Nike will give footballers | | | | sports uniforms are created using elaborate machines |
| an edge by providing the newest and most | | | | that either use electricity or diesel, producers thought |
| innovative product for the game's greatest players," | | | | that it is but fitting that they shift to a more cost |
| says Charlie Denson, President, Nike Brand in an | | | | effective yet efficient process thus the eco-friendly |
| interview. "With today's announcement, we are | | | | fabrics. For the part of one of the highest producers |
| equipping athletes with newly designed uniforms that | | | | of human needs, this movement is not just a good |
| not only look great and deliver performance benefits, | | | | cause but as well as a brilliant idea. |
| but are also made with recycled materials, creating | | | | The uniforms are actually made of recycled polyester |
| less impact on our environment." | | | | with each, the jackets and the jerseys, were from 8 |
| The rivalry in the fabric manufacturing industries does | | | | recycled plastic bottles. The unveiling of the kits was |
| not end at making the highest qualities of products | | | | lead by the representative of the Embassy of Brasil, |
| and on the most pioneering features but also on the | | | | Mrs. Cecilia Bicca at the Mall of the Emirates. The |
| mechanics in which the products affect the | | | | report also read that all of the other Nike sponsored |
| environment. This comes at a reality when major | | | | national teams that will vie this summer will be |
| manufacturers of workwear uniforms and corporate | | | | wearing the same athletic uniforms made of |
| uniforms for industrial and other work place utility | | | | eco-friendly products – a first in Nike's history and |
| chose to use eco-friendly fabric. This type of fabric is | | | | the footballs history. The other national teams that |
| made purely of natural materials and has no effect to | | | | will be using the said kits this summer event are the |
| the environment from pre to post production. The | | | | Netherlands, Portugal, USA, South Korea, Australia, |
| process by which the fabric is made is as well can be | | | | New Zealand, Serbia, and Slovenia. Additionally, these |
| considered as safe to the environment. | | | | great kits are also available commercially in selected |
| The beginning of the international clamor for | | | | outlets in the Middle East. |